Portfolio
Educational initiative focused on scalable first-aid training for parents, caregivers, and educational institutions, with a strong emphasis on digital delivery and online education.
- Role & Responsibilities
- Development of a holistic digital strategy covering positioning, customer journey, and monetization
- Conceptualization and implementation of an online webinar shop, including product structure, user flows, and conversion logic
- Strategic alignment of content, technology, and sales to support digital education at scale
- Creation of digital advertising assets for online marketing and campaign execution
- Concept, design, and implementation of an avatar-based communication approach to enhance accessibility, trust, and engagement
- Advisory support on digital storytelling and the use of video formats in educational contexts
- Impact
- Enabled a scalable, digital-first business model for first-aid education
- Established a professional and conversion-optimized webinar sales funnel
- Strengthened brand recognition through consistent visual assets and avatar-driven communication
- Reduced dependency on purely in-person training formats while expanding reach and flexibility
A creative and strategic studio focused on AI-generated video formats, avatar-based communication, and scalable digital storytelling solutions.
- Role & Responsibilities
- Strategic development of avatar-based communication and digital human concepts
- Design of scalable AI-driven production workflows for marketing, training, and digital experiences
- Advisory support for international clients on digital storytelling and content strategies
- Integration of brand strategy, emerging technologies, and creative execution
- Business development and partnership building across media, technology, and education sectors
- Impact
- Creation of future-ready communication formats with high scalability
- Significant cost and time efficiency compared to traditional video production
- Strong adoption in marketing, training, and innovation-driven use cases
The project focused on adapting the online presence to contemporary digital expectations while preserving credibility, trust, and the gallery’s positioning within the art market.
- Role & Responsibilities
- Strategic consulting for the relaunch of the digital presence tailored to the specific needs of an art dealer and its audience
- Analysis of the existing website, brand perception, and digital touchpoints
- Definition of a target-group–specific online strategy, addressing collectors, partners, and art-interested audiences
- Advisory support on content structure, storytelling, and presentation of artworks in a digital environment
- Alignment of digital UX and visual language with the gallery’s curatorial standards and brand identity
- Guidance on translating traditional art market values into a modern, credible digital experience
- Impact
- Modernized and audience-focused digital presence aligned with current expectations of the art market
- Improved clarity and accessibility of artworks and curatorial content online
- Strengthened digital credibility and brand perception among collectors and stakeholders
- Online platform positioned as a strategic extension of the physical gallery and its market activities
A blockchain-based media and metaverse ecosystem designed to enable Web3-driven content distribution, tokenized business models, and immersive digital experiences.
- Role & Responsibilities
- Overall strategic and technological leadership of the platform’s evolution
- Owned business development and sales strategy at executive level, including market analysis, partner acquisition, key account management, and deal closing in complex, technology-driven environments.
- Definition and execution of the long-term digital roadmap (Metaverse, Web3, streaming technologies, partner integrations)
- Development and management of international B2B partnerships
- Continuous market and competitive analysis to identify new business opportunities
- Ownership of innovation budgets and prioritization of technology investments
- Alignment of business development, product strategy, and platform architecture
- Impact
- Positioned the MILC Metaverse as a future-oriented platform at the intersection of media, Web3, and immersive technologies
- Market analysis, partner development, key account management, and closing of complex B2B deals.
- Structured and expanded a scalable partner ecosystem
- Translated complex blockchain and metaverse concepts into market-ready offerings
MLT utility token launch as part of a Web3 and metaverse ecosystem, designed to support platform growth, partner participation, and long-term community engagement within a regulated and fast-evolving market environment.
- Role & Responsibilities
- Strategic leadership of the end-to-end token launch process, from pre-IDO preparation to post-listing ecosystem management
- Coordination of IDO execution, including positioning, timing, and alignment with platform strategy
- Oversight of centralized exchange listings (e.g. Gate.io, MEXC) and decentralized exchange integrations (e.g. Uniswap, PancakeSwap)
- Executive responsibility for regulatory and compliance alignment, working closely with legal and external advisors
- Management of investor relations, including communication with private and public token holders
- Strategic guidance of community management, governance communication, and ecosystem messaging
- Coordination of PR and market communication to support adoption, credibility, and long-term growth
- Impact
- Successful execution of the MLT token launch with a total raise of USD 4.5 million
- Listing and liquidity enablement across major centralized and decentralized exchanges
- Establishment of structured investor relations and transparent communication processes
- Growth and stabilization of an engaged, international Web3 community
- Alignment of token economics, platform roadmap, and regulatory considerations to support sustainable ecosystem development
Transformation of a traditional media company into a technology- and platform-driven business with new digital revenue streams.
- Role & Responsibilities
- Strategic leadership of digital transformation initiatives over multiple years
- Design and implementation of new digital and technology-based business models
- More than five years of key account management, including international industrial and technology partners
- Closing and long-term management of complex B2B deals, including six-figure contract volumes
- Leadership of cross-functional teams across technology, content, sales, and marketing
- Representation of the company and key accounts at international trade fairs and industry events
- Impact
- Sustainable growth of strategic key accounts and long-term partnerships
- Strengthened market positioning through digital and hybrid business models
- Successful integration of content expertise, technology innovation, and consultative sales